Nur Philosophy

From the thirty years of experience in fashion of designer Donatella Lucchi and the twenty years of experience in marketing and communications of Marta Tea Carpinelli, the project of utility bags NUR – DONATELLA LUCCHI, is born.

The project is inserted within the accessories collection Donatella Lucchi Milano to complete the theme of travel.

The bag, understood as utility, is deconstructed, without metals, light and adaptable to any use.

NUR means light which is a fundamental element of life, as well as the need to have a practical purse is.

A purse that is also beautiful and detailed.

Every season the bags of the NUR – DONATELLA LUCCHI collection will be customized and embroidered differently, which comes from a way of the metropolitan tale

the desire of lightness and lightheartedness, combined with comfort and practicality.

The collection blends Italian craft tradition with a search for style always at the forefront where the selection of materials predominates, creating accessories to live for and to touch completely Made in Italy.


With pure design, you don’t need so much decoration

Style is never out of fashion

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